Reliance Jio partners with Amazon to push LYF devices sales

Reliance Retail, the sister company of Reliance Jio Infocomm, has launched its LYF Water 5 smartphone, priced at Rs 11,699. The company has tied-up with online marketplace Amazon to sell this VoLTE-enabled smartphone in the country.

The Mukesh Ambani company started sales of LYF phones in January through Reliance Digital and Digital Express stores and on the phone’s official website.

The partnership with Amazon is aimed at pushing the sales of LYF brand of smartphones, which has already emerged as India’s fifth largest smartphone player in its first quarter since launch, creating a flutter in the world’s fastest growing smartphone market which is led by Samsung, according to data from Counterpoint Research.

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LYF cornered a 7% share of the smartphone market in the first quarter of the year, on the back of high demand for 4G LTE phones in India where two of three smartphones shipped supported the high speed broadband services.

The launch of new device on Amazon comes shortly after Jio has extended its 4G trial service to outsiders via an invite system, driven by its group employees, as the telco inches closer to a commercial launch widely expected to be later this year.

Jio has now empowered the group employees, who had got the trial SIM earlier, to bring 10 more people to the 4G network through a referral invite system. The invite, which has to be sent by a RIL employee, will allow people to buy a LYF phone, which will come bundled with free unlimited 4G data and voice for three months.

The LYF Water 5 smartphone features a 5-inch HD display with Dragontrail glass protection, and runs Android 5.1.1 Lollipop out-of-the-box. The device is powered by Snapdragon 410 quad-core processor along with 2GB of RAM.

The smartphone comes with 16GB of built-in storage, and does not support expandable storage. It sports 13-megapixel rear camera with autofocus and LED flash, and 5-megapixel front facing camera.

The connectivity options include dual-SIM standby, 4G LTE, VoLTE, Wi-Fi, Bluetooth and GPS. The smartphone is powered by a 2,920mAh battery.

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